Starting with families. Building toward care settings.
Hospitals and clinical environments can be unfamiliar and overwhelming for children. Even when care is excellent, the experience of being in a medical setting can bring fear, uncertainty, and separation from what feels safe.
Our long-term vision is to partner with hospitals, Child Life teams, and pediatric programs to place Scrub Hug into the hands of children receiving care — as a gentle, familiar presence during procedures, overnight stays, and times when reassurance matters most. Not as a novelty. But as a thoughtfully designed comfort tool that supports emotional well-being alongside medical care.
We are intentionally starting small, with one product and one community, built carefully.